Drivers and truckers are the latest influencers to skyrocket in popularity thanks to sites such as TikTok. Each influencer is eager to teach novices about life on the open road, review motoring industry products such as truck bed covers and floor mats, make jokes about their experiences, or show off their truck driving skills. But which one can be crowned the most popular on each platform?
To find out we will look into the most popular trucking influencers on each social network, taking into account their estimated earnings per post, number of followers, and engagement level.
The highest-earning truckers on TikTok
#1 Adryana Oltean
Estimated earnings per post: $1,400
Engagement rate: 0.61%
The TikToker making an estimated $1,400 for each post on the platform is Adryana Oltean. Originally from Romania, Oltean first sat behind the wheel professionally at the age of 18 before driving internationally at 24. Mainly known for answering questions about trucking and comedy videos, she also has the highest number of followers on our list.
#2 Alex Nino
Estimated earnings per post: $961
Engagement rate: 0.31%
Coming second on our TikTok list is Alex Nino, raking in an estimated total of $961 per post, this commercial driver with over a million followers makes informational videos about aspects of the trucking industry, as well as stories from the road and adventures with his son. The driver has also garnered over 36 million likes over his tenure as a TikToker.
#3 Asmin De Loa
Estimated earnings per post: $953
Engagement rate: 1.75%
Before finding fame on TikTok, Jasmin De Loa was an aspiring singer and actress from Long Beach, California. She has worked on several short films as well as released a single in 2019. Her TikToks often focus on the experience of being a woman in the trucking industry. She now has over 950,000 followers on the platform and makes an estimated $953 per post.
The highest-earning truckers on Twitter
#1 Freightliner Trucks
Estimated earnings per post: $729
Engagement rate: 0.07%
This American truck manufacturer founded in 1929 produces a diverse range of commercial vans and trucks. The brand comes first on our list for Twitter earnings raking in an estimated $728 per post, more than double its competitor in second place, it also has the highest number of Twitter followers with 58,255.
Estimated earnings per post: $186
Engagement rate: 0.21%
Trucker Desiree began her career as an influencer in the trucking industry by raising awareness of the dangerous conditions faced by some women who choose trucking as a career. As well as having a sizable online following of 14,831 followers she founded Real Women in Trucking, a volunteer organization network of support for women entering the trucking industry.
Estimated earnings per post: $128
Engagement rate: 127.5%
This Canadian trucker is mainly known for his YouTube vlogs documenting his travels across North America with his two dogs for company, but also has a sizable following on Twitter at just under 10,000 followers. Josh’s content mainly focuses on entertaining his audience and connecting other drivers, making over $100 per Tweet in the process. He also has one of the highest levels of engagement on our list, at 127.5%.
The highest-earning truckers on Instagram
#1 Angelica Larsson
Estimated earnings per post: $4,003
Engagement rate: 5.11%
Angelica Larsson first discovered her passion for driving trucks after first climbing into the cab of a big rig at the age of 4. Hailing from Stockholm, Angelica has become an inspiration for women in her home country looking for a career in trucking. She currently has 332,300 followers on Instagram raking in an estimated $4,003 per post.
#2 Freightliner Trucks
Estimated earnings per post: $1,790
Engagement rate: 0.61%
Coming in second place is Freightliner Trucks, the truck manufacturer based in Portland Oregon making $1,790 per Instagram post to its 153,000 followers. One of the most recognizable names in American trucking, Freightliner is known for its constant innovation including its range of fully electric trucks.
#3 Happiness By The Mile
Estimated earnings per post: $679.00
Engagement rate: 6.48%
The second female trucker on our list, Happiness_by_the_mile has been driving trucks professionally for four years and has garnered 54,000 Instagram followers during this time. Through her Instagram and YouTube channel, she shares her experiences of life on the road and provides information to her viewers on everything you might need to know on how to become a professional truck driver, as well as reviews for motoring industry products.
The highest-earning truckers on YouTube
#1 Angelica Larsson
Earnings per video: $1,724
Number of Engagements per video: 1,090
As well as being the most popular trucking influencer on Instagram, Angelica Larsson can also be crowned the most popular trucking YouTuber. She has accumulated 315,430 subscribers on the platform since creating her channel in 2012 and makes an estimated $1,724 per video.
#2 Happiness By The Mile
Earnings per video: $934
Number of Engagements per video: 564
As well as ranking highly on Instagram, Happiness By the Mile also takes second place for YouTube earnings. After earning a psychology degree she dropped everything to pursue her childhood dream of driving a semi-trailer and loved the experience so much she began a career in trucking. Since starting her channel in 2012 her videos have been watched over 19 million times and have gathered an audience of 262,540 subscribers.
#3 TroyStarz Trucking Vlogs
Earnings per video: $198.00
Number of Engagements per video: 6
Originally from Jamaica TroyStarz began his YouTube career in 2013, documenting his travels around his new home in Canada as well as providing entertaining insights into the trucking industry. Since the creation of his channel, he has amassed 59,410 subscribers and 37,422,240 total views making an estimated $934 per video. He also owns and operates his own trucking company TroyStarz Inc.
To begin we gathered a list of trucking influencers on TikTok, Instagram, Twitter, and YouTube.
Earnings, followers, and engagement rates for TikTok, Twitter, and YouTube were sourced from the Influencer Marketing Hub.
Earnings, followers, and engagement rates for Instagram were taken from the Influencer Money Calculator.