WAI 17987N Starter

Brand WAI 17987N
12 12
Design Permanent magnet gear reduction
Family Valeo
Power Rating 1.2
Starter Rotation Clockwise (right)
Tooth Quantity 8
Mounting Type Flange
Fits Hyundai and Kia · 20 vehicles

100% new unit. Not remanufactured, with proprietary components and processes for lasting performance.

Permanent magnet gear reduction. Delivers efficient starting power in a compact starter design.

Flange mount design. A straightforward starter configuration for secure installation.

Cross-references BBB Industries 17987, 36100-23070 and 36100-23070RU for the same application. See all 6.

$116.35Free shipping
In stock · usually ships same day before 1pm CST
Step 1 — Confirm fitment
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Step 2 — Quantity
Order total $116.35
Free shipping to the continental U.S.
Free returns within 60 days if it doesn't fit when fitment is verified.

Starter for Hyundai and Kia Applications

WAI 17987N is a new starter built for select Hyundai and Kia vehicles with Valeo PMGR applications. It uses a permanent magnet gear reduction design and a 1.2 kW power rating to deliver the amp output needed for modern starting systems.

Compatible with 2007-2012 Hyundai Elantra, 2010-2011 Kia Soul, 2007-2010 Kia Sportage, 2007-2009 Kia Spectra, 2007-2009 Kia Spectra5, and 2007-2008 Hyundai Tiburon. The WAI 17987N starter is a direct-fit electrical replacement for vehicles using an 8-tooth, clockwise rotation, flange-mount Valeo-style starter.

Key Features

  • Brand: WAI
  • Part number: 17987N
  • 100% new starter, not remanufactured
  • Permanent magnet gear reduction design
  • 1.2 kW power rating
  • Clockwise (right) starter rotation
  • 8-tooth drive
  • Flange mounting type
  • Family: Valeo

Detailed Description

This starter is engineered for consistent cranking performance in Hyundai Elantra, Kia Soul, Kia Sportage, Kia Spectra, Kia Spectra5, and Hyundai Tiburon applications that call for a Valeo PMGR configuration. WAI builds this unit with proprietary components and manufacturing processes to support long service life and dependable operation in everyday starting conditions. This part cross-references BBB Industries 17987 for the same application.

Common Starting Issues It Can Address

  • Engine no-crank condition
  • Slow or weak cranking during startup
  • Intermittent starter engagement
  • Grinding or improper starter drive engagement
  • Starter failure caused by worn internal electrical components

Installation Notes and Tips

Verify the vehicle uses a Valeo PMGR starter with 8 teeth, clockwise rotation, and flange mounting before installation. Match the original starter’s electrical and mounting configuration to confirm fitment on the specific Hyundai or Kia model. Inspect battery condition, cable connections, and charging system output during replacement to help prevent repeat starting problems.

Quality Assurance

WAI states that this starter is manufactured as a new unit using proprietary components and processes to support maximum life and performance. The design focus is on delivering the amp output required by today’s vehicles while maintaining OE-style fitment for the listed Hyundai and Kia applications.

This part fits 20 vehicles
Always verify fitment with your vehicle's VIN if unsure. Submodel & trim restrictions may apply.
YearMakeModelTransmissionLitersCylindersPositionNotes
2012HyundaiElantraAutomatic2.0LL4N/AValeo PMGR, 8T
2011HyundaiElantraAutomatic2.0LL4N/AValeo PMGR, 8T
2011KiaSoulAutomatic2.0LL4N/AValeo PMGR, 8T
2010HyundaiElantraAutomaticN/AValeo PMGR, 8T
2010KiaSoulAutomatic2.0LL4N/AValeo PMGR, 8T
2010KiaSportageAutomatic2.0LL4N/AValeo PMGR, 8T
2009HyundaiElantraAutomaticN/AValeo PMGR, 8T
2009KiaSpectraAutomaticN/AValeo PMGR, 8T
2009KiaSpectra5AutomaticN/AValeo PMGR, 8T
2009KiaSportageAutomatic2.0LL4N/AValeo PMGR, 8T
2008HyundaiElantraAutomaticN/AValeo PMGR, 8T
2008HyundaiTiburonAutomatic2.0LL4N/AValeo PMGR, 8T
2008KiaSpectraAutomaticN/AValeo PMGR, 8T
2008KiaSpectra5AutomaticN/AValeo PMGR, 8T
2008KiaSportageAutomatic2.0LL4N/AValeo PMGR, 8T
2007HyundaiElantraAutomaticN/AValeo PMGR, 8T
2007HyundaiTiburonAutomatic2.0LL4N/AValeo PMGR, 8T
2007KiaSpectraAutomaticN/AValeo PMGR, 8T
2007KiaSpectra5AutomaticN/AValeo PMGR, 8T
2007KiaSportageAutomatic2.0LL4N/AValeo PMGR, 8T
Directly replaces or cross-references 6 part numbers
Cross-reference numbers are provided for identification purposes only. Always confirm fitment before ordering.
BBB Industries — 1798736100-2307036100-23070RU36100-230711195922TM000A37901